News & Events

The latest launches, store openings, celebrity dressings and news from De Beers.

THE HOME OF DIAMONDS SINCE 1888 BRAND EXHIBITION IN HONG KONG

OUR HERITAGE For more than 125 years, De Beers has been the diamond expert, embodying the timeless allure and mystique of diamonds. The De Beers name is part of the fascinating timeline of diamonds, weaving incredible discoveries and expert knowledge into our own ethos. Today, this unrivalled heritage is at the very heart of De […]

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FAN BINGBING SPARKLES IN DE BEERS JEWELLERY AT THE 2017 CANNES FILM FESTIVAL

Acclaimed actress Fan Bingbing chose to wear De Beers for her first three appearances at the 2017 Cannes Film Festival, in her role as Jury Member. She graced the red carpet at the opening ceremony wearing De Beers Phenomena Stream High Jewellery Necklace, Bracelet and Earrings, as well as an exceptional 10-carat pear-cut DB Classic […]

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FAN BINGBING SPARKLES IN DE BEERS JEWELLERY AT THE 11TH ASIAN FILM AWARDS

Acclaimed actress Fan Bingbing attended “The 11th Asian Film Awards”, looking stunning and radiant in De Beers diamond jewellery. She graced the red carpet wearing De Beers Aria High Jewellery earrings and bracelet, as well as an exceptional 10-carat pear-cut DB Classic ring. The highlight of the evening was her winning Best Actress for her […]

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Wishing you a Happy and Prosperous New Year

Happy Lunar New Year from the Home of Diamonds since 1888. Our store windows have been beautifully designed to honour the striking and colourful feathers of the totem this year, the rooster. We look forward to welcoming you soon to experience our peerlessly beautiful diamonds and take this opportunity to wish you in person a […]

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Our New Home on Madison Avenue

De Beers is proud to announce the unveiling of its new home in the USA on Madison Avenue in New York City. The new two story 2,153sq.ft (200sq.m.) store, located in a town house in one of the most desirable locations in Manhattan’s Upper East Side, is at 716 Madison avenue between 63rd and 64th streets. The […]

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London by De Beers with special guest Michelle Yeoh

De Beers is proud to announce the Asia unveiling of the London by De Beers High Jewellery Collection with special guest Michelle Yeoh, acclaimed film actress and humanitarian.   Michelle, who was incredibly excited to be back in Taipei for the Asia debut of London by De Beers High Jewellery collection on 24th Aug 2016. […]

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De Beers Season of Love event

De Beers is delighted to invite talented Taiwanese actress Ms. Vivian Hsu to our “Season of Love” High Jewellery event at the De Beers Taipei 101 store on 12 April 2016. Vivian, who recently celebrated the birth of her baby boy Dalton, chose to wear the De Beers Aura High Jewellery Yellow Diamonds necklace and […]

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Liu Shishi’s wedding jewellery

De Beers Diamond Jewellers is delighted to celebrate the wedding of Liu Shishi and Wu Qilong. Chosen by the Chinese celebrity couple as their jeweller of choice, De Beers has created an exclusive engagement ring design for Liu Shishi entitled the Infinity Heart. An exceptional five-carat diamond is the hero of an intricate interweaving path […]

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De Beers jewellery lights up awards

Actress Karena Lam sparkled with grace and elegance wearing De Beers Diamond Jewellery at the 52nd Golden Horse Awards, held on 21 November 2015 in Taipei, Taiwan. Karena chose to wear the De Beers Phenomena Frost High Jewellery necklace, Frost band, DB Classic pear earrings, and Trio ring on the red carpet​, then later accepted her Best Leading Actress Award for her performance in Zinnia Flower in the Phenomena Sunbeam […]

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De Beers Talisman High Jewellery

Asian superstar Karen Mok was in Taipei, Taiwan to launch the new De Beers Talisman High Jewellery collection and to unveil photographs of her taken in London, England by acclaimed photographer Mary McCartney. Karen sparkled in the new Talisman High Jewellery necklace, bracelet and ring, all featuring exceptional rough diamonds mixed with polished diamonds. Stay […]

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De Beers Moonlight Lotus Ring

The lotus flower has been a symbol in Eastern religions for millenia. It grows from the bottom of streams and muddy ponds to rise and blossom above the water and fulfils a spiritual ideal of being totally grounded in earth yet aspiring towards the divine. Every night, the lotus flower closes its petals together, then […]

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De Beers Moonlight Lotus Ring

This graceful flowering form is symbolic of renewal and the cyclical nature of the sun- The Daylight Lotus band in white ceramic and pink gold echoes the energy and warmth of the sunrise, while the black ceramic and white gold of The Moonlight Lotus band reflects the mysterious side of the moonlight shining with serenity. […]

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De Beers presents A Dance of Light

We are delighted to introduce the photography project “A dance of Light” featuring the famed Asian superstar Ms. Sammi CHENG as captured by internationally acclaimed Chinese visual artist Ms. CHEN Man, in celebration of the launch of the wondrous new Aria collection. Chen explains, “I’ve been an admirer of Sammi for a long time, and […]

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De Beers Moments in Light

We were delighted to announce the launch of the Moments in Light celebration in London on 5th June with an exhibition held at the Royal Academy of Arts. At the event, a series of beautiful portraits of each of the five chosen talented women, as taken by Mary McCartney, were revealed to guests as they […]

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De Beers Caress engagement ring

We are delighted to reveal our newest engagement ring, De Beers Caress. Inspired by the true harmony of love, the solitaire diamond is affectionately held by the encircling pave. This instinctively protective gesture is symbolic of a unified desire to cherish one another. This contemporary design echoes a modern relationship in the conjoining diamond setting, […]

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A Diamond is forever