News & Events

The latest launches, store openings, celebrity dressings and news from De Beers.

De Beers集團與聯合國攜手推動性別平等

De Beers集團今天宣布與聯合國婦女署(UN Women)開展為期三年的合作,攜手促進女性於企業組織、鑽石生產國及市場營銷上的發展。 作為聯合國婦女署的合作夥伴,De Beers 一直致力在資深管理階層的任命上達成男女平等,更為鑽石出產國的女性微型企業家和STEM(科學、科技、工程及數學領域)學生提供資助,並確保De Beers品牌的市場營銷活動成為消除性別刻板印象的倡導力量。 De Beers與聯合國婦女署、博茨瓦納、加拿大、納米比亞和南非等鑽石生產國的政府和社區合作,將投資300萬美元,以解決婦女和女孩面對的關鍵問題,為她們締造公平的環境和發展。 在南非,這些計劃將著重於促進女性創辦的微型企業增長,提高女性企業家拓展業務的能力,在增加收入之餘,更為她們和社區創造持續性的就業機會。計劃模式將針對個別國家的實際情況來設計,以支持擁有商業和生活技能的女性微型企業家,讓她們發揮潛能,並為社區經濟發展作出貢獻。 透過鑽石營銷活動,De Beers Diamond Jewellers多年來積累了巨大的購買力,更對全球文化有著深遠影響,品牌將繼續發揮其影響力,成為消除流行文化中性別刻板印象的倡導力量。 為表揚De Beers對女性平等的承諾,De Beers集團首席執行官Bruce Cleaver獲委任為聯合國婦女署「他為她」(HeForShe)行動的主題大使(Thematic Champion)。「他為她」是聯合國推動的全球性別平等運動,Cleaver先生是七位全球主題大使之一,致力在其機構內執行相關政策和行動,以推動兩性平等。 在聯合國大會期間,加拿大總理Justin Trudeau兼首屆「他為她」主題大使宣布了Cleaver先生主題大使身份的委任,Cleaver先生對此表示:「對整個社會和各個機構來說,改善婦女和女孩的未來定會帶來莫大裨益,更多的婦女獲得公平待遇,將帶來更多樣化的經驗、技能和洞察力,所有人都能獲益。我們目前正處於性別平等之路的早期階段,我們亦了解針對此議題所需的關注和投放,將遠遠超越2020年這個初步年限,才能達成我們的目標。」 如欲了解詳情,請瀏覽:https://www.debeersgroup.com

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THE HOME OF DIAMONDS SINCE 1888 BRAND EXHIBITION IN HONG KONG

OUR HERITAGE For more than 125 years, De Beers has been the diamond expert, embodying the timeless allure and mystique of diamonds. The De Beers name is part of the fascinating timeline of diamonds, weaving incredible discoveries and expert knowledge into our own ethos. Today, this unrivalled heritage is at the very heart of De […]

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FAN BINGBING SPARKLES IN DE BEERS JEWELLERY AT THE 2017 CANNES FILM FESTIVAL

Acclaimed actress Fan Bingbing chose to wear De Beers for her first three appearances at the 2017 Cannes Film Festival, in her role as Jury Member. She graced the red carpet at the opening ceremony wearing De Beers Phenomena Stream High Jewellery Necklace, Bracelet and Earrings, as well as an exceptional 10-carat pear-cut DB Classic […]

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FAN BINGBING SPARKLES IN DE BEERS JEWELLERY AT THE 11TH ASIAN FILM AWARDS

Acclaimed actress Fan Bingbing attended “The 11th Asian Film Awards”, looking stunning and radiant in De Beers diamond jewellery. She graced the red carpet wearing De Beers Aria High Jewellery earrings and bracelet, as well as an exceptional 10-carat pear-cut DB Classic ring. The highlight of the evening was her winning Best Actress for her […]

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Wishing you a Happy and Prosperous New Year

Happy Lunar New Year from the Home of Diamonds since 1888. Our store windows have been beautifully designed to honour the striking and colourful feathers of the totem this year, the rooster. We look forward to welcoming you soon to experience our peerlessly beautiful diamonds and take this opportunity to wish you in person a […]

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Our New Home on Madison Avenue

De Beers is proud to announce the unveiling of its new home in the USA on Madison Avenue in New York City. The new two story 2,153sq.ft (200sq.m.) store, located in a town house in one of the most desirable locations in Manhattan’s Upper East Side, is at 716 Madison avenue between 63rd and 64th streets. The […]

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London by De Beers with special guest Michelle Yeoh

De Beers is proud to announce the Asia unveiling of the London by De Beers High Jewellery Collection with special guest Michelle Yeoh, acclaimed film actress and humanitarian.   Michelle, who was incredibly excited to be back in Taipei for the Asia debut of London by De Beers High Jewellery collection on 24th Aug 2016. […]

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De Beers Season of Love event

De Beers is delighted to invite talented Taiwanese actress Ms. Vivian Hsu to our “Season of Love” High Jewellery event at the De Beers Taipei 101 store on 12 April 2016. Vivian, who recently celebrated the birth of her baby boy Dalton, chose to wear the De Beers Aura High Jewellery Yellow Diamonds necklace and […]

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Liu Shishi’s wedding jewellery

De Beers Diamond Jewellers is delighted to celebrate the wedding of Liu Shishi and Wu Qilong. Chosen by the Chinese celebrity couple as their jeweller of choice, De Beers has created an exclusive engagement ring design for Liu Shishi entitled the Infinity Heart. An exceptional five-carat diamond is the hero of an intricate interweaving path […]

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De Beers jewellery lights up awards

Actress Karena Lam sparkled with grace and elegance wearing De Beers Diamond Jewellery at the 52nd Golden Horse Awards, held on 21 November 2015 in Taipei, Taiwan. Karena chose to wear the De Beers Phenomena Frost High Jewellery necklace, Frost band, DB Classic pear earrings, and Trio ring on the red carpet​, then later accepted her Best Leading Actress Award for her performance in Zinnia Flower in the Phenomena Sunbeam […]

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De Beers Talisman High Jewellery

Asian superstar Karen Mok was in Taipei, Taiwan to launch the new De Beers Talisman High Jewellery collection and to unveil photographs of her taken in London, England by acclaimed photographer Mary McCartney. Karen sparkled in the new Talisman High Jewellery necklace, bracelet and ring, all featuring exceptional rough diamonds mixed with polished diamonds. Stay […]

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De Beers Moonlight Lotus Ring

The lotus flower has been a symbol in Eastern religions for millenia. It grows from the bottom of streams and muddy ponds to rise and blossom above the water and fulfils a spiritual ideal of being totally grounded in earth yet aspiring towards the divine. Every night, the lotus flower closes its petals together, then […]

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De Beers Moonlight Lotus Ring

This graceful flowering form is symbolic of renewal and the cyclical nature of the sun- The Daylight Lotus band in white ceramic and pink gold echoes the energy and warmth of the sunrise, while the black ceramic and white gold of The Moonlight Lotus band reflects the mysterious side of the moonlight shining with serenity. […]

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De Beers presents A Dance of Light

We are delighted to introduce the photography project “A dance of Light” featuring the famed Asian superstar Ms. Sammi CHENG as captured by internationally acclaimed Chinese visual artist Ms. CHEN Man, in celebration of the launch of the wondrous new Aria collection. Chen explains, “I’ve been an admirer of Sammi for a long time, and […]

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De Beers Moments in Light

We were delighted to announce the launch of the Moments in Light celebration in London on 5th June with an exhibition held at the Royal Academy of Arts. At the event, a series of beautiful portraits of each of the five chosen talented women, as taken by Mary McCartney, were revealed to guests as they […]

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De Beers Caress engagement ring

We are delighted to reveal our newest engagement ring, De Beers Caress. Inspired by the true harmony of love, the solitaire diamond is affectionately held by the encircling pave. This instinctively protective gesture is symbolic of a unified desire to cherish one another. This contemporary design echoes a modern relationship in the conjoining diamond setting, […]

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A Diamond is forever