At De Beers, the allure of natural diamonds has always inspired artistry. Just as nature forms diamonds, our designers and craftspeople are like sculptors, taking a rare and precious material and shaping it into an exceptional piece of art, often inspired by the natural world. And while our designs have an undeniable mystique and magnificence, we never forget diamonds are the heroes of the piece. We look to enhance their beauty, never overpowering them.
De Beers was the first fine jewellery brand to combine rough and polished diamonds in the same pieces, each as unique as the wearer. In a similar way, we love to use fancy coloured diamonds alongside white diamonds, which can create a wonderful sense of movement and texture.
We are passionate about the symbolism of our themes, which add an extra layer of meaning. In every piece there is a positive, sometimes playful sensibility, in keeping with the celebratory nature of how we view natural diamonds as our muse.
Where artistic talent meets technical accuracy, we can develop pieces that move and are at once contemporary and tactile, while our high jewellery collections often include detachable elements that offer ever more individual ways for the pieces to be worn.
For the ultimate in distinctive design, our bespoke service invites clients to work closely with our experts to create something utterly exclusive, from the selection of each diamond to how the piece itself reflects their personality, and this in any given budget.